{"id":16991,"date":"2026-06-13T01:35:24","date_gmt":"2026-06-13T01:35:24","guid":{"rendered":"https:\/\/vizma.fr\/?post_type=lp_course&#038;p=16991"},"modified":"2026-06-13T04:39:26","modified_gmt":"2026-06-13T04:39:26","slug":"marketing-de-guerilla-2-0","status":"publish","type":"lp_course","link":"https:\/\/vizma.fr\/fr\/courses\/marketing-de-guerilla-2-0\/","title":{"rendered":"Marketing de Gu\u00e9rilla 2.0"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Marketing de Gu\u00e9rilla 2.0 : Dominer son March\u00e9 sans Budget Pub<\/strong> est une formation compl\u00e8te et op\u00e9rationnelle destin\u00e9e aux entrepreneurs, ind\u00e9pendants, freelances, consultants, coachs, formateurs, commer\u00e7ants, artisans, cr\u00e9ateurs de marques, e-commer\u00e7ants et petites structures qui veulent gagner en visibilit\u00e9 sans d\u00e9pendre de la publicit\u00e9 payante.<\/p>\n<p class=\"isSelectedEnd\">Le cours apprend \u00e0 transformer l\u2019absence de budget en avantage strat\u00e9gique, en exploitant des ressources souvent sous-estim\u00e9es : la vitesse d\u2019ex\u00e9cution, le ton, la proximit\u00e9, le r\u00e9seau, le territoire, les talents, les partenariats et la capacit\u00e9 \u00e0 cr\u00e9er des interactions utiles. L\u2019objectif n\u2019est pas de faire du buzz pour faire du buzz, mais de construire une strat\u00e9gie capable d\u2019attirer la bonne audience, de g\u00e9n\u00e9rer des conversations qualifi\u00e9es, de capter des leads et de convertir l\u2019attention en opportunit\u00e9s commerciales mesurables.<\/p>\n<p class=\"isSelectedEnd\">La formation couvre les fondations du marketing asym\u00e9trique, les tactiques de visibilit\u00e9 organique, le newsjacking, le commentaire marketing, le piggybacking, les actions locales, les vid\u00e9os courtes, les QR codes, les CTA, les pages de capture, les offres \u00e9clair, le bouche-\u00e0-oreille, les erreurs \u00e0 \u00e9viter, ainsi que les limites \u00e9thiques, l\u00e9gales et pratiques des actions de gu\u00e9rilla.<\/p>\n<p>Gr\u00e2ce aux sch\u00e9mas p\u00e9dagogiques, mini-d\u00e9monstrations PowerPoint, \u00e9tudes de cas, quiz, exercices guid\u00e9s, mod\u00e8les d\u2019action et projet final, l\u2019apprenant avance progressivement de la compr\u00e9hension \u00e0 l\u2019ex\u00e9cution. \u00c0 la fin du cours, il est capable de concevoir une campagne de marketing de gu\u00e9rilla compl\u00e8te, adapt\u00e9e \u00e0 son profil d\u2019activit\u00e9, structur\u00e9e autour d\u2019un objectif clair, d\u2019un CTA mesurable, d\u2019un m\u00e9canisme de capture et d\u2019un plan d\u2019action sur 7 jours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing de Gu\u00e9rilla 2.0 : Dominer son March\u00e9 sans Budget Pub est une formation compl\u00e8te et op\u00e9rationnelle destin\u00e9e aux entrepreneurs, ind\u00e9pendants, freelances, consultants, coachs, formateurs, commer\u00e7ants, artisans, cr\u00e9ateurs de marques, e-commer\u00e7ants et petites structures qui veulent gagner en visibilit\u00e9 sans &hellip; <\/p>\n","protected":false},"author":2,"featured_media":17018,"comment_status":"open","ping_status":"closed","template":"","course_category":[],"course_tag":[],"class_list":["post-16991","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/lp_course\/16991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/comments?post=16991"}],"version-history":[{"count":2,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/lp_course\/16991\/revisions"}],"predecessor-version":[{"id":17023,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/lp_course\/16991\/revisions\/17023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/media\/17018"}],"wp:attachment":[{"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/media?parent=16991"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/course_category?post=16991"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/vizma.fr\/fr\/wp-json\/wp\/v2\/course_tag?post=16991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}